Wednesday, 17 October 2018

History of Magazines and Key Terms

- Magazines Appeared in the UK in the late 1700s
- Early Magazines include The Gentleman's Magazine
- Late 19th century/ Early 20th century the mass media started to take off. There was wide access to magazines and newspapers. Easy to buy and affordable.
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Vanity Fair - Similarities and differences between 1896 and Today. 
- Masthead (Serif Font makes it high classed)
- Focus on the female model
- Male Gaze
- Coverline
- One's Hand Drawn the other is a picture


Magazines Today

- They lose on average 4% of circulations each year
- Only 60 of 422 audited in 2015 grew in sales.
- Price cuts and give away copies help cosmopolitan lead growth in women fashion and lifestyle
- There is aprox. 8000 magazine titles in the UK
- TV choice and Guides are the UK's biggest selling title at 50p, the Radio Times cost £1.80

Key Terms 

Circulation - Number of copies a magazine sells
Readership - Not just who buys a magazine but the total number of people likely to read it
Mass audience - Readership on a very large scale
Niche audience - Narrow group of readers with a particular interest
Subscription - Where a reader pays for a set number of copies of a magazine in advance at a lower price and receives them by post

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