Femi's Media Blog

Tuesday, 7 November 2017

Audience Segmentation

Demographics and Psychographics

Demographics= age, gender, ethnicity, household income (social grading)



Demographics: Social Grading Table
Image result for Social Grading

ABC1s & C2DE


Psychographics:Cross Cultural Consumer Characterisation
Image result for Cross cultural consumer characterisation


Resigned:
Image result for Michael jordan now















Struggler:





Posted by Oreofeoluwa Ayeni at 02:43
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